Web Marketing Tips

A common tactic is the use of article marketing to help promote your website.  People publish articles on sits like ezinearticles.com or articlebase.com.  Once published the footer or resource section of the article contains info about one of your websites.  Other sites looking for content for there own site may come and pick up the article.  That is called syndication.  If your article gets picked up on another site it is one more place on the Internet someone can find out more information about you and provide a way to getting to your site via a link.

If your article is of very high quality you may find that the one article could be syndicated many many times or lots of people may link to the original article.  All of which are excellent for helping to promote your site.

If you have a favorite article marketing technique that works for you post a comment and tell us about it.

I am curious to know if anyone has some solid data about Caffeine.  Also there is this whole train of thought about utilizing Twitter and Facebook data to determine search results.  I see how it could make sense.  If the majority of activity is happening on these types of sites then it makes sense to try and capture that collective intelligence (or lack thereof) and try to determine ranking.

Instead of armies of overseas article writers there will now be armies of overseas Twitters and Facebook accounts.  I haven’t seen any real data stating as much, but it is a trend I will be watching closely.

This is not earth shattering, but in my opinion MSN is a dumb search engine.  I’ve never really used but was very surprised when a site I was working on ended up in the top 10 very quickly.  I was working on optimizing a camping site for a very coveted phrase.  To my surprise the website ranked rapidly in the top ten for this large search phrase.  Of course I was happy but it led me to believe that the search results MSN gives are garbage.  I don’t fully understand why MSN ranked the site at the time.  I had just started.  The site had about 1,000 pages of content related to the theme, but had some big negatives in terms of SEO.

Few Links

New Site

Google and Yahoo still had the site somewhere in the 500+ range.  I had just started submitting to directories and writing a few external articles on sites like e-zine.  It just made me think that if this is what MSN thinks is a top ranking site then I question what other results it gives.  I think a lot of other people must agree because I was getting about 5 visitors a day from the keyword on MSN whereas Google was giving me well over a hundred when it reached the top 10 on Google for this phrase.