Wildfireapp
September 27, 2009
If you are interested in social marketing as a way of promoting your site you may be interested in using the wildfireapp which is available on facebook. One common tactic used is to create a facebook fan page. There are several advantages to using a facebook fan page over just creating an account and gathering friends. It is not quite as personal yet still gives you the ability to interact. Plus, you can only have 5,000 friends on facebook, but fans are unlimited (as far as I know).
Once you have a fan page, your page needs fans. There is no better way to get fans than to give something away. Wildfireapp makes it super easy to integrate the promotion into your fan page, customize the contest and do all of the tracking for you. It is not exactly cheap, but it certainly costs less than hiring a facebook developer to setup all the forms and tracking for you.
The key thing is that it handles all the posting to everyone’s wall. This is key for people to find your promotion and have it going viral across the Internet.
