Bing.com – All Hype?
June 14, 2009
I am really interested in hearing what others think about Bing.com. I have spoken with some other webmasters who have noticed a small increase in traffic from Bing.com. Most are attributing all of the advertising and media surrounding the launch. From some of my own sites I have noticed that bing.com traffic is exceeding what has been coming in from Yahoo.com, but is nothing compared to Google.com. I ran some basic searches and it seems the fundamental engine is still based on some msn algorithims. I didn’t notice a change in ranking.
I found their ads to be compelling and think the search engines will continue to refine and get better. If I am looking for a pie. I don’t want 3.14, a graph, but do I want a recipe or to actually buy a pie. I think this is where humans have gotten more specific like, “pie recipe” or “purchase pie”. From my initial review I like the groovy graphic, but Google still rocks. Great results and easy for advertisers to use Adwords. I don’t know why other advertisers haven’t made it as easy as Google. I don’t even mess with other platforms because the Google Adwords platform really helps me nail down ads quickly and easily.
Maybe MSN will get it together, but for now Google is still my home page. I use the groovy iGoogle that has all my favorite apps like the SI swimsuit girl and the matrix themed background. What can I say I am a total dork at heart.
Using Aerelis / Internet Business Promoter
June 4, 2009
Aerelis also known as the Internet Business Promoter is a tool used to help you find other people that might be interested in linking to you. In this video we give you a brief overview of the software and some ideas on things you can do to make yourself more efficient in finding potential link partners.
The video also covers some of the basics related to building link lists through tools like Yahoo’s Site Explorer. Site Explorer will return 1,000 other sites that link to a given website.
You can then dump this data into Aerelis which will scan the site for possible e-mail matches with which you can contact webmasters who might be interested in linking to your site.
This technique is often used to find sites that are already linking to high ranking sites or competitors. The idea is that these links helped them achieve their ranking and they could help to rank your site as well.
SEO Ascender – Using SEO Elite
May 20, 2009
This video covers using SEO Elite. Some of the important functions SEO elite provides is to get some analysis into the amount of effort required to rank for a certain term. It also helps you to analyze the backlinks that your competition has already gone out and procured. You can then use that information to go out and get links yourself. There are several other features of the software and not all of them have been included in this video. The main site has more information about this particular product.
SEO Ascender Trading Links
May 19, 2009
This video covers some of the techniques and etiquette involved in trading links. One of the biggest debates you will hear in SEO circles is whether or not to trade links. We cover some of the fundamentals behind trading links and examine why both sides are correct. As you know from earlier videos not all links are created equally. We explain why some links from link exchanges may have very little benefit.
Why MSN is a Dumb Search Engine
May 17, 2009
This is not earth shattering, but in my opinion MSN is a dumb search engine. I’ve never really used but was very surprised when a site I was working on ended up in the top 10 very quickly. I was working on optimizing a camping site for a very coveted phrase. To my surprise the website ranked rapidly in the top ten for this large search phrase. Of course I was happy but it led me to believe that the search results MSN gives are garbage. I don’t fully understand why MSN ranked the site at the time. I had just started. The site had about 1,000 pages of content related to the theme, but had some big negatives in terms of SEO.
Few Links
New Site
Google and Yahoo still had the site somewhere in the 500+ range. I had just started submitting to directories and writing a few external articles on sites like e-zine. It just made me think that if this is what MSN thinks is a top ranking site then I question what other results it gives. I think a lot of other people must agree because I was getting about 5 visitors a day from the keyword on MSN whereas Google was giving me well over a hundred when it reached the top 10 on Google for this phrase.
SEO Ascender Keyword Research Part B
May 15, 2009
After looking at volume in Part A we dive into competition for Part B. Specifically we analyze what competition looks like on the first page of Google. We look at number of backlinks and Page Rank on some of the top sites. In addition we take an indepth look at a tool called NicheWatch.
NicheWatch quickly goes out and gathers key data on the top ranking sites in Google to help us determine the amount of effort required to rank a page or website in the search engines for a given niche.
None of these tools are perfect but they give you a quick guesstimate if this is a niche you would like to enter.
SEO Ascender Keyword Research Part A
May 15, 2009
In this video we take a look at several of the free tools Google makes available to give you an idea of how much traffic a certain keyword might have. Some of the tools coverd are the Google Adwords keyword tool, Google Trends and spread sheet analytics.
In the spreadsheet analytics we look at some of the standard conversion rates to help you get an idea of how much profit or money you could expect to get from a given keyword in your niche.
SEO Ascender Chapter 1 – Introduction
May 13, 2009
This is the introduction video for the SEO ascender video series. We cover some of the basic of search engines and what you can do to help improve your search engine ranking. In this video we cover some of the basics like why links are important. We also cover the concept of page rank and why higher page rank sites are dramatically more important than lower page rank sites. Be sure to come back as we will have many more videos in this series published soon.
